Genie Camera

An AI camera concept with a style dial. Turn it, press the shutter, and the photo comes back as anime, oil paint or pixel art.

Client: Genie, my own product
My role: Founder, Product concept, Industrial design concept, Web design
Year: 2026
Discipline: Product Design, AI / ML Interfaces, Web, Motion

Visit genie.art

Genie Camera at three quarters, its screen showing a photo of a boy on a pier redrawn as anime

The problem

AI styles live in apps and in the cloud: you take a photo, open another app, upload and wait. The idea was a camera where the style is a physical control and the model runs inside the body.

Goal

A camera that sees like an artist, with one control.

Solution

1. A nine-position style dial: the photo plus eight styles. 2. Everything on the device: an NVIDIA Jetson Orin NX runs the style models from the camera’s own SSD. 3. A square screen that shows the photo and its reimagined twin, so you can keep one or both.

The style dial

A knurled wheel under your thumb. Every click redraws the same moment in a different world.

Eight styles

Point it at anything you love. The page lets you try the dial on a few scenes before the camera exists.

Point it at anything you love: a stack of instant prints in different styles — Moments as instant prints, one per style

Pick a moment, click through worlds: choose a scene, then turn the dial — Pick a scene, then turn the dial

Lens and screen

A 13 MP autofocus sensor takes a sharp original first. A 4-inch square screen shows both versions side by side.

Genie Camera held up on an evening street, the scene on its screen — Made for the moments you will want to see twice

Genie Camera from the front: a square body with a ribbed lens and the line The camera with a style dial — A machined light tunnel behind the cover glass

See both worlds: the square screen splits a photo and its anime twin, drag to compare — See both worlds: drag across to compare

Inside

A whole AI computer inside a camera. Light in, art out, with no cloud, upload or account.

Exploded view with labels: cover glass and light tunnel, 13 MP autofocus module, Jetson Orin NX, style dial, 4-inch square display — Exploded view of the current design

The numbers: Jetson Orin NX 16 GB, 13 MP sensor, 4-inch square display, nine-position style dial, models on device — The numbers

Build it with us: one path for AI and computer-vision teams, one for artists who want their style on a dial — Two ways in: AI teams and artists

Summary

In development and shown at genie.art/camera. The page asks AI and computer-vision teams to help build on-device diffusion, and invites artists to train their own style onto a dial position.

positions on the style dial

styles, made on the camera

13 MP

autofocus sensor

cloud calls needed